{"__v":1,"_id":"55a9049727a17d210052520f","category":{"__v":12,"_id":"55a8e7a227a17d21005251a2","pages":["55a8feb327a17d2100525201","55a9021527a17d2100525208","55a9035927a17d210052520b","55a903cfcf45e1390093f29e","55a9049727a17d210052520f","55a9059a27a17d2100525217","55a9066527a17d210052521e","55a9075bcf45e1390093f2a9","55a9090927a17d2100525228","55a90b30c8bd450d000dd164","55a90c56cf45e1390093f2bf","55a9102bc8bd450d000dd170"],"project":"559a61d2dbcfd20d00710b39","version":"559a61d2dbcfd20d00710b3c","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-07-17T11:31:46.263Z","from_sync":false,"order":2,"slug":"ios-sdk-reference","title":"iOS SDK Reference"},"parentDoc":null,"project":"559a61d2dbcfd20d00710b39","user":"559a618bdbcfd20d00710b38","version":{"__v":23,"_id":"559a61d2dbcfd20d00710b3c","project":"559a61d2dbcfd20d00710b39","createdAt":"2015-07-06T11:09:06.510Z","releaseDate":"2015-07-06T11:09:06.510Z","categories":["559a61d3dbcfd20d00710b3d","55a589ddaaf9cf1900114dd0","55a589e30f354f0d00fd0312","55a589ea80c8a30d00b323cc","55a589f6aaf9cf1900114dd1","55a58d4e80c8a30d00b323e6","55a8e7a227a17d21005251a2","55a93098cf45e1390093f351","55afb085f202b12100cd9e83","55afb22e902fd51700f5f8bf","55afb260902fd51700f5f8c2","55afb28ec8a85321007a5462","55afb294f202b12100cd9e95","55afb29b902fd51700f5f8c5","55afb2a1c8a85321007a5463","55afb2a7902fd51700f5f8c7","55afb2ad902fd51700f5f8c8","55afb2b5902fd51700f5f8ca","55b74b2131bccb190081bedc","55bb441b54f9640d006e6cf2","565711085cb2420d00d70071","5681681330018c0d006bf7ff","588f38b5923d610f00c72dad"],"is_deprecated":false,"is_hidden":false,"is_beta":true,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2015-07-17T13:35:19.155Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":5,"body":"- To describe segments the user belongs to, MOCA uses `Segment objects`. Segments are *predefined* items of information with well defined semantics for the given data provider. \n\n- The segment objects allow data about the anonymous user (i.e. MOCA Instance) or logged-in user (MOCA User) to be passed to Ad services in order to improve *Ad targeting.*\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/Gf9PO6b5TKikNu229Hq6_Algorithm.png\",\n        \"Algorithm.png\",\n        \"875\",\n        \"547\",\n        \"#2c95d4\",\n        \"\"\n      ],\n      \"caption\": \"Profile Sensing\"\n    }\n  ]\n}\n[/block]","excerpt":"","slug":"segments-1","type":"basic","title":"Segments"}
- To describe segments the user belongs to, MOCA uses `Segment objects`. Segments are *predefined* items of information with well defined semantics for the given data provider. - The segment objects allow data about the anonymous user (i.e. MOCA Instance) or logged-in user (MOCA User) to be passed to Ad services in order to improve *Ad targeting.* [block:image] { "images": [ { "image": [ "https://files.readme.io/Gf9PO6b5TKikNu229Hq6_Algorithm.png", "Algorithm.png", "875", "547", "#2c95d4", "" ], "caption": "Profile Sensing" } ] } [/block]